History

We’re the original! Since the 1880’s, Fralinger’s has remained the most famous names in salt water taffy.

Brand Distinction:

  • Fralinger’s Salt Water Taffy has 16 flavors, is 2-inches long.
  • Each brand is made with its original and unique recipe.
  • Nostalgic Packaging
  • Family-owned
  • All Products Kosher Certified
  • No Hydrogenated Fats
  • No High Fructose Corn Syrup

Manufacturing:

  • We are the largest manufacturer of premium salt water taffy. We only use traditional salt water taffy ingredients and nostalgic packaging.
  • Each year we manufacture over 600,000 lbs. of salt water taffy.
  • Our plant employees produce and wrap over 600 pieces of taffy a minute and over 11,000 pounds a day!
  • We produce wholesale and private label salt water taffy for local and national retailers.

Most Popular Flavors:
Chocolate, Vanilla and Strawberry remain the most popular salt water taffy flavors.

Price!:
In 1943 Salt Water Taffy sold for $.35 a pound or you could get a deal of 3 lbs. for a $1.00. Today, Salt Water Taffy is $8.99 a pound.

Where Did Salt Water Taffy Come From?
Salt Water Taffy originated in Atlantic City in the 1880’s. Legend has it that Salt Water Taffy received its name by accident. A young candy merchant opened a taffy stand on the first Atlantic City Boardwalk – then just two steps above sea level. One night a generous tide brought in a surf which sprayed sea foam over his establishment and dampened his stock of candy. The next morning, the merchant was dismayed to find his merchandise wet and responded to a girl’s request for taffy with a sarcastic but witty, “you mean Salt Water Taffy.” The name stuck!

Joseph Fralinger:
Around the same time, Joseph Fralinger opened a retail store on the boardwalk and perfected the salt water taffy formula. He decided salt water taffy should return home with resort visitors, packing one pound oyster boxes with the confection. Fralinger essentially created the first “Atlantic City Souvenir” making salt water taffy a household name.

Enoch James:
Enoch James’ claimed he had been making salt water taffy for years in the Midwest. Mr. James’ and his sons came to Atlantic City created the new “Cut-to-fit-the-Mouth” shape and packed taffy in seashore novelties such as the “barrel” and “satchel” which went home with seashore visitors and are still popular today.

Family Business:
Frank Glaser, President, and his family are fifth generation candy makers. Glaser’s great grandfather was a candy maker in Germany who came to the United States in the late 19th century and opened candy and chocolate stores called Dairy Maid Confections in Philadelphia.

In 1947 the Glaser’s bought Fralinger’s Salt Water Taffy in Atlantic City. There was little demand for chocolate in the summer and summertime chocolate manufacturing was difficult because air conditioning didn’t exist. To create a more well-rounded business, the Glaser brothers invested in a summertime candy business; namely salt water taffy.

Dairy Maid is no longer in business, but the Glaser’s candy business currently includes Fralinger’s Salt Water Taffy and most recently Bayard’s Chocolate house.

New Horizons:
Beyond the taffy business, Fralinger’s recently acquired Bayard’s Chocolate House. With over 60 years in the chocolate business, the company is a natural addition to Fralinger’s confectionery business. Customers will surely benefit from the added convenience of fulfilling their chocolate and taffy needs through one company – famous for its traditions of candy-making excellence.